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Sunday, October 25, 2009

Pininfarina: Masters Of Design

The Pininfarina family were stricken with tragedy recently when Chairman and CEO Andrea Pinifarina lost his life in a traffic accident earlier this month.

Who are Pininfarina?

Pininfarina is a car design company founded by Battista "Pinin" Farina in Torino (Turin), 1930. In the beginning, it specialized in small production car bodies. Over the years, Pininfarina has become a world leader not only in car design but industrial and interior design as well.

The company's innovative design on the Cisitalia 202 (1947-1952) put them at the forefront of their craft and in demand on the world stage. In the process, Cisitalia became known as a "running sculptor and the first car to be on permanent display in the world at the Modern Museum of Modern Art (MOMA) in New York.

One of the eight outstanding cars of our time”: the Cisitalia, realised on tubular chassis and manufactured in limited series with aluminium body welded to a skeleton of fine sheet steel, has a design which marks a decisive turnpoint of the automotive style" goes the caption found on Pininfarina's website.

With time Pininfarina helped design the tram system in Lille, France, high-speed trains in the Netherlands and trolley's such as the Boston Green Line.

In recent years, Pininfarina has partenered with the Volvo C70, Peugeot 1007 and Maserati Gran Turismo.

Above all, along with its brilliant work with some of the top car manufacturers and corporations in the world, Pininfarina has a long-established legendary partnership with Alfa-Romeo and Ferrari.

For more information on Pininfarina and its magnificent history of design please their website. Link above.

Photo: From Pininfarina website. 1937, Aprilia with curveture design.

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