She's a sweet ride I say:
A little background. Maserati was founded in Bologna in 1914 by five brothers. The Orsi family bought the company in 1937 and moved it to Modena with the original brothers maintaining an engineering role thus assuring the evolution of the Maserati name and brand. Maserati then passed into French hands when in 1968 Citroen became owners of the company and seven years after that, Alessandro de Tomaso assumed control.
It didn't end there. In 1993 FIAT (you knew it was a matter of time) bought Maserati eventually selling 50% of it to Ferrari itself a related partner to FIAT. After a flirtatious stint with Volkswagen (owners of Bugatti and Lamborghini), Maserati was back in the FIAT universe teaming up with the Alfa-Romeo division.
Showing posts with label Maserati. Show all posts
Showing posts with label Maserati. Show all posts
Sunday, October 3, 2010
Sunday, October 25, 2009
The Maserati Aura
Maserati has come back into the North American market. This is nothing new for Italian manufacturers who tend to be marked by inconsistent interest when dealing abroad. I remember when Alfa Romeo did the same with the 164L models (we purchased one in 1994) in the 1990s and just as quickly disappeared into the Northern Italian sun.
Italian cars are not German cars. They have different
interpretations of what constitutes a car. The prevailing belief is that the Germans own all the advancements in car engineering. As a whole, the Germans produce wonderful masterpieces like BMW (my father purchased the 733i in 1984. A car that marked BMW's permanent return into North America) and Mercedes. Even Audi has come through with some great cars recently. However, Italy too
has something to say from Brembo breaking systems to unmatched design through companies like Zagato and Pininfarina.In the luxury car market Japan and Germany (even Sweden with Volvo and Saab) rightfully have the market cornered. However, if you're a person looking for something different then you may want to consider Maserati. Be forewarned, once you experience an Italian car you may never turn you're back on it.
Maybe not as reliable for harsh winters but its aura is intoxicating. Perhaps temperamental but its beauty indisputable. Yes, it can be stubborn but admittedly smooth in its delivery. There's something about riding in an Italian car and if you're one that is tired of everyone owning a Lexus, Bimmer or 'Cedes well stand out and drive a Renaissance classic like the Maserati!
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