Because Italy is more than a geographic expression..

Alessi S.P.A. US

Wednesday, July 25, 2018

FIAT CEO Marchionne Passes

Sergio Marchionne, the beloved, respected and legendary CEO who saved FIAT, passed away. 

Born in Italy in 1952 and moved to Canada in 1966, his leadership in the industry was undeniable.

His passing reminded me Lee Iacocca - an American of Italian heritage - and the influence and impact Italians have left on the auto industry. It was Iacocca as CEO of Ford who introduced the world to the iconic Ford Mustang.

Other examples of how Italy inspired the American Hot Rod/Muscle Car revolution and culture is the Pontiac GTO. Acknowledged as the first muscle car, it got its name from the Ferrari 250 GTO and  stands for Gran Turismo Omalgato.

For more Italian influences on American car culture go to

FWIW,  Italy was what inspired Howard Schultz to create Starbucks after he visited the country and admired its coffee culture. 

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