Because Italy is more than a geographic expression..

Alessi S.P.A. US

Monday, May 25, 2015

Two Mighty Civilizations Look To Boost Cooperation

China and Italy have come a long way since Marco Polo.

"Italy is the convergence point between the Silk Road Economic Belt and the 21st Century Maritime Silk Road. Thus the Sino-Italian cooperation in the construction of One Belt, One Road will be a reference for all countries along the route," Fan pointed out.

In 2014, the number of Chinese tourists traveling abroad increased by 19.5 percent year on year to 109 million, topping a threshold of 100 million for the first time in history, according to CNTA.
Onofrio Cutaia, Director General for tourism policies of the Italian Ministry of Culture and Tourism (MIBACT), said "The rise of China and connected demand for tourism arouse great expectations..."

"...For this reason, he underlined, Italy, the country with highest number of UNESCO world culture sites besides to more than 6,000 palaces and castles and nearly 4,000 protected natural areas, cannot miss the opportunity to strengthen tourism relations with China by "easing visa policies, offering convenient and diversified solutions, and becoming familiar with the needs of Chinese tourists."

And 40% of the world's and 60% of Europe's art treasures lie within its borders.

Which is baffling why, a country with staggering offerings would lag Spain and even France in tourism.

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