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Monday, February 24, 2014

Classic Relics Sometimes Experience A Revival

Making sense of Italian automobile and motorcycle manufacturers is a challenge for many reasons. One of those being many of them were simply founded by individuals - freelance serial entrepreneurs - who had a passion and ability to produce their passions for consumption. They weren't always efficient (they probably broke every rule in a business academic book) but no one doubts the brilliance of what was created.

It makes for a confusing landscape to say the least. And when it comes to Italian brands, it's not uncommon for long lost companies to be revived.

For example, Motobi has been brought back by Michael Leeb Trading of Austria.

A little bit of their history here.

"Motobi was established in Pesaro, Italy in 1949, by Giuseppe Benelli, initially trading under the name Moto 'B' Pesaro. This was shortened to Motobi in the 1950s. After a family disagreement in 1948, Giuseppe Benelli, one of the six brothers and an engineer of some talent, decided to go his own way. He stayed in Pesaro, but moved to separate premises. Giuseppe launched the Moto 'B' marque selling small two-stroke motorcycles and scooters. In 1953, Motobi introduced a 200cc horizontal two-stroke twin called the B200 Spring Lasting. Its innovative pressed steel frame and horizontal cylinder layout were to become the trademark for many future Motobi bikes. The B200 motor was a clean, streamlined, very modern appearing unit, which was soon nicknamed the "egg" for its distinctive shape."

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