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Wednesday, December 14, 2016

Fall Of An Iconic Name: Bertone

The last time I mentioned Gruppo Bertone it was in 2010 and the company was still operating. In fact, it designed the 2013 Aston-Martin Rapide.

Unfortunately, one of the most famous and iconic of names in automotive design filed for bankruptcy in 2014.

The list of brands Bertone worked with is substantial and impressive including the likes of Citroen, BMW, Ferrari, Mazda, Maserati, Alfa Romeo, Jaguar, Volvo and Ford to name a few.

Being from Montreal, it's appropriate for me to mention they also designed the Alfa-Romeo Montreal created for Expo 67. The exquisite Montreal was designed by one of the 20th century's top car designers Marcello Gandini 

It's a shame about Bertone but at least it leaves behind a catalog and creations we will marvel at for posterity.

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