Because Italy is more than a geographic expression..

Alessi S.P.A. US

Tuesday, January 17, 2017

The Revival Of Viotti

I didn't realize the Viotti brand - long since gone since 1964 - was purchased by a Chinese group and subsequently revived. Since this event, it's gone on to acquire other brand names and eventually developed its first concept car:



It's great to see this company established in 1921 back in the saddle and contributing to the Italian automobile legacy. As with many independent auto-craft shops, this one now has a distinctly international flavour with Brazilian, French and American input.

The Willy AW 380 Berlinetta is inspired by Willys (famous for its military Jeeps) whose trademark was purchased by Viotti and was assembled by Willys in Brazil along with Alpine France.