Because Italy is more than a geographic expression..

Alessi S.P.A. US

Monday, April 28, 2014

Top 100 Italian Brands

Not surprisingly, Ferrari tops the list followed by Prada and Armani, Gucci, Martini, Bulgari, Dolce & Gabbana, Barilla, Chicco and Gruppo Generali round out the top 10. Of these, five are from the fashion industry.

Other familiar names to North Americans on the list include Benetton, Lamborghini, Ducati, Aprilia, Diesel, Pirelli, Versace, Nutella, San Pellegrino, Lavazza, Fiat, Ferrero, Alfa-Romeo, Moschino, Valentino, Ariston, Fila, Illy, Lancia, Maserati, Santal, San Benedetto, Jacuzzi, Ferragamo, De Longhi, Cinzano, Peroni, Fendi, Campari, Lotto, Agip, Di Saronno, Diadora, Birra Moretti, Luxardo, Tic-Tac, Nordica, Cerruti, Kappa, Juventus, Caffarel, Beretta, Inter Milan, Perugina.

See the full list here.

A couple of interesting notes. Aprilia ranks ahead of Ducati while Moto Guzzi or Vespa (Piaggio) make the list. De Cecco pasta is not on the list. Among the soccer clubs ranked AC Milan is absent while Juventus, AS Roma and Internazionale Milano are represented.

Nonetheless, quite the number of global brands spread across several industries.