Because Italy is more than a geographic expression..

Alessi S.P.A. US

Saturday, April 28, 2018

A Korean Creation With Italian Panache

"...Judging by its name alone, you might guess that the "Lafesta" is some obscure, one-off supercar from an Italian workshop somewhere. But no, it’s actually a Hyundai; the small Lafesta sedan – which translates to "festival" in Italian – showed up surprisingly at the Beijing International Motor Show as a vehicle focused on the Chinese market exclusively.

China is evolving quickly and so are Chinese people’s attitudes. They are more self-confident, positive and creative. The Lafesta will help us reflect this shifting trend," said Simon Loasby, Director and Head of Hyundai China Design. "It’s a clear demonstration of how our newly announced design vision, ‘Sensuous Sportiness’ comes to life in Hyundai vehicles."

It's nice to see Italy still inspires and evokes such imagery in the world.  Their car design legacy is indeed to be admired.