In the face of deceitful practices from bottling to content to packaging, olive oil producer Bellucci operating out of Grossetto (a town situated roughly in the middle of Florence and Rome) is using technology to keep consumers informed about their EVOO.
"...CEO Gerard Jara said, "Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO at a time when integrity is what matters. The app enables us to connect our customers to the source of their EVOO in small family groves in rural Italy and gives users the skill they need to taste for freshness and flavors distinct to genuine EVOO. They'll learn how to authenticate EVOO."
Read story here.
"...CEO Gerard Jara said, "Our trace-to-source technology allows us to fulfill consumer demand for authentic, fresh, healthy, and honest EVOO at a time when integrity is what matters. The app enables us to connect our customers to the source of their EVOO in small family groves in rural Italy and gives users the skill they need to taste for freshness and flavors distinct to genuine EVOO. They'll learn how to authenticate EVOO."
Read story here.
