Because Italy is more than a geographic expression..

Alessi S.P.A. US

Tuesday, December 30, 2014

Italian App Focuses On Cervical Fitness

"Cervical fitness. With the use of technology on the rise, the cervical area of the body is not getting the exercise and movement for which it is designed creating a need for special medical interest created to work just with patients with neck pain.  Patients are given exercises to complete by physiotherapists and chiropractors, but either don’t rigidly follow these regimens or don’t follow them properly.  An Italian team has created an app they hope will change all that and rid the world of neck pain, too, and they’ve launched an IndieGoGo campaign to finish programing and distributing it."

More here. 

And Happy New Year to one and all!

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