Because Italy is more than a geographic expression..

Alessi S.P.A. US

Sunday, December 28, 2014

Chrysler's Connection To Italy

Chrysler's history with Italy actually stretches a little beyond Fiat's recent purchase of the American car company.

Back in the 1950s, they hooked up with Ghia to produce magnificent concept cars including the GS-1 Chrysler Ghia (1953), the handsomely gorgeous Dual-Ghia (1958 - pictured from My Car Quest) and 'Thomas Special':

From Conceptcarz:

"After World War II many maruqee's saw their production figures begin to rise while Chrysler's stayed stead but falling behind the rest of the pack. Chrysler looked to Europe for inspiration.

A war torn Europe was recovering from years of battle. Many factories had been ruined and many intellectual knowledge had been destroyed. Fiat invited Chrysler to Italy to aid in their rebuilding and to train their technicians in the latest methods and techniques of automotive production. This included teaching them modernized ways of constructing cars and the most effective means of assembly line techniques. Not only was Chrysler imparting knowledge to a struggling economy, they were gaining knowledge on the art of carrozziere, Italian meaning custom coach building. This was a dying art but had been very popular in the early 1900s. A manufacturer would supply a rolling chassis to a custom coachbuilder to complete. The coachbuilder often corresponded with the customer to determine the exact specifications, resulting in unique creations.

Chrysler began discussions with one of the most famous coachbuilders of all time, Pinin Farina. However, it would be Ghia in Turin who would be commissioned to build a series of cars inspired by the designs of Virgil Exner, Chryslers chief stylist. Ghia and Chrysler continued working together for 15 years creating some of the most memorable Chryslers of all time."

Ghia's partnership with Chrysler was not exclusive over the years having also corroborated with Volkswagen, Plymouth and Ford.

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