Because Italy is more than a geographic expression..

Alessi S.P.A. US

Monday, January 20, 2014

Italy's High-Speed Trains Offer Advanced Technology

From Forbes:

"Right now, Italy is Europe’s cutting-edge country when it comes to high-speed trains. It not only has two versions, but they’re competing in a socialist-capitalist drama. In one corner is Trenitalia’s Frecciarossa, Italy’s state-owned TGV, and in the other, the privately owned Italo, which launched in April. It was created by two of Italy’s most powerful businessmen, Luca Cordero di Montezemolo, CEO of Ferrari, and Diego Dalle Valle, CEO of Tod’s.  In effect, Montezemolo and Dalle Valle said to Trenitalia, “see you and raise you one.”

Bold mine - and no kidding.

There are wrinkles they need to weed out but it's a start. Anytime the free-market is given a chance the consumer stands to gain.

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