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Wednesday, March 2, 2016

Mobiles Drive Fashion Sales

Yoox Net-A-Porter has embraced Apple iPhones and mobile devices as part of its sales platform.

CEO Federico Marchetti:

"...Around 50 percent of our sales came from people ordering on smartphones," Marchetti told AFPTV in an interview at Milan fashion week.

"Frankly speaking if the iPhone had not been invented that figure would be much lower. So I have to say thank you to Steve Jobs. It is thanks to him that we can do our business..."

"...Marchetti believes the next wave of growth will be powered by a new generation of dedicated fashion-retail smartphone apps, something he sees as even more important in the short term than 
the potential of emerging markets.

"I see something more tomorrow in the smartphone rather than India," he said.

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