Yoox Net-A-Porter has embraced Apple iPhones and mobile devices as part of its sales platform.
CEO Federico Marchetti:
"...Around 50 percent of our sales came from people ordering on smartphones," Marchetti told AFPTV in an interview at Milan fashion week.
CEO Federico Marchetti:
"...Around 50 percent of our sales came from people ordering on smartphones," Marchetti told AFPTV in an interview at Milan fashion week.
"Frankly
speaking if the iPhone had not been invented that figure would be much
lower. So I have to say thank you to Steve Jobs. It is thanks to him
that we can do our business..."
"...Marchetti
believes the next wave of growth will be powered by a new generation of
dedicated fashion-retail smartphone apps, something he sees as even
more important in the short term than
the potential of emerging markets.
"I see something more tomorrow in the smartphone rather than India," he said.
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