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Wednesday, July 1, 2015

Maserati's Plans: Interview With Harald Wester

Interview with Maserati/Alfa Romeo CEO Harald Wester from Super Street:

"What does Maserati mean to you and what are your ambitions for the future?
I'm not with Maserati to change any of its aims. Maserati is the symbol of Italian style, involving performance and elegance, no one wants to change that. We only want to bring these values to our cars more effectively."

Can he be anymore German?

On a serious note, worth the read. Interesting to see how Maserati fits itself between names like Alfa, BMW and Mercedes.
As such, how Maserati transitions from a unique niche brand to branching out to a different market segment will be something to watch.

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