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Friday, June 26, 2015

Fiat Plans To Revive Alfa Romeo Brand

"...The carmaker plans to invest 5 billion euros in Alfa Romeo to boost sales more than fivefold to 400,000 vehicles in 2018 by adding eight new models and ramping up production.

The engines, to be produced at the group's Termoli factory in southern Italy, include an advanced high output four-cylinder engine developed for Alfa Romeo, the company said.
The second product will be a Ferrari-derived six-cylinder engine developed specifically for Alfa Romeo.

Fiat bought Alfa from state holding company IRI in 1986, but several attempts at reviving the brand have stalled, leaving just three models. Only 74,000 Alfa Romeos were sold in 2013."

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