Because Italy is more than a geographic expression..

Alessi S.P.A. US

Sunday, January 26, 2014

Lampre: Where Steel, Art And Cycling Meet

Caught a couple of Stages at the Tour Down Under this past week-end while my daughter recovered from a bad cold and fever.

Won by Australia's native son Simon Garrens by a precious second over compatriot Cadel Evans and a mere five over Italian cyclist Diego Ulissi who finished third overall.

A former two-time UCI's Junior World Road Race (a race Italians completely dominate) Ulissi races for the Italian based Lampre-Merida team.

Which led me to look into Lampre.

Lampre specialises in pre-coated steel production.

As is usually the case in Italy, art never strays too far off from industry. From their website in link:

"If we had to think of a concept to be matched to steel, we would hardly think of art. For Lampre, on the other hand, the two worlds are not far away, indeed.

The motto stylish steel has in fact characterized Lampre during the past years, because the aim is to achieve stylish manufactured products by following the latest market trends, working with meticulous attention to details, respecting and achieving the highest standards of quality.
Our contemporary society assigns to aesthetic an almost absolute value, often at the expense of quality. Lampre supports the inseparability of these two aspects, instead, by promoting only materials that enclose the essence of both."

Lampre-Merida is currently ranked 14th in the world.

No comments:

Post a Comment