FIAT CEO Sergio Marchionne is conducting a radical experiment in Italy: Increase productivity.
But he's facing resistance.
''In Italy we are afraid of change,'' he said in a speech at a conference in Rimini. ''We are not in the1960s any more,'' he added, stressing that it was necessary to stop seeing the world as a ''fight" between capital and labour, owners and workers.
''While we still have the old outlooks weighing us down, there'll never be space for new horizons''.
The situation he describes may be more challenging in Italy but I get the feeling the same narrative is gripping the United States these days.
Marchionne is a refreshing, vibrant face of Italian business. He may very well be the "soul of Italian business" just as Giuseppe Mazzini was the "soul of Italy" during the Risorgimento.
Because Italy is more than a geographic expression..
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